• We shall treat our customers, principals and colleagues as equal partners in our progress.
  • We shall deal only in such products that will give our customer full value for their money.
  • All dealings shall be transparent and subject to strict financial discipline.
  • We shall meet the end user regularly and keep them informed of the technological upgradation in the products handled by us.
  • We shall extend parental affection towards our employees and be genuinely concerned about their welfare.